Have you thought of creating detachable or foldable helmets, which can be easily carried in bag (like a laptop or book). I think generally some people avoid wearing helmet as they are bulky to carry then along in markets/college/office etc. This might also help in bike rentals, where people can carry their own helmets (especially in cities where they rely on bike rental as feeder from metro/bus etc).
I love my Vega Helmets, my husband and I have several! We have had them for at least 10 years and are still in great condition and comfortable!
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